Holograms – when illusion becomes reality
Forget flat screens and ordinary images. Immerse yourself in a world of virtual reality where content appears right before your eyes, no 3D glasses needed!
3D holographic projections create the illusion of a three-dimensional object floating in space. Whether you want to impress your audience at an event, showcase a product in a completely new way, or add a “wow” factor to your brand, holograms are your secret weapon.
How it works:
A specially prepared 3D image or video is projected onto a nearly invisible surface, creating depth, motion, and realism, giving viewers the impression that the object truly exists in the space.
Types of holograms:
Projection sources can include projectors, LED displays, or lasers, with content specially created in 3D animation and enhanced with sound for a fully immersive experience.
Hologramska projekcija “Zlatna ribica”, Festival svjetla Zagreb 2019.
Festival svjetla Zagreb 2017
3D Mapping
3D Mapping – architecture as a canvas story, as projection
3D video/projection mapping is a technique that animates static surfaces, turning them into interactive 3D visuals. Complex structures, objects, and animations can be projected onto buildings, cars, people or models, creating dynamic storytelling and visual impact. Mapping is done on objects (buildings, cars, people, models) that have a role in telling the story and creating the dynamics of the projection.
Mapping can also be interactive, with actors, performers, or dancers, whose movements complement the background animations. Sound and music are in sync, ensuring that viewers experience both sight and sound for maximum impact. Sounds / music are an indispensable part of mapping and together with the video they form a whole so that the viewer gets sounds along with the image so that the effect is complete.
For optimal results, mapping requires suitable surfaces and controlled lighting conditions.
Large outdoor projections use high-power projectors (20,000+ ANSI lumens) but mapping people, models, or vehicles uses slightly lower power projectors (7,000–15,000 ANSI lumens). Content is adjusted to surfaces using licensed software for precise projection mapping. Adaptation of the material to the surface is performed through appropriate licensed programs.
Proljetna igra lasera i 3D mappinga, Festival svjetla Zagreb 2018.
Dance Projection Mapping “Buđenje”, Festival svjetla Zagreb 2019.
3D video mapping projekcija na auto, Porsche Carrera 4S
Samsung S9/S9+ Table Mapping “Motion”
3D mapping Mercedes E-klasa, Zagreb Auto Show 2016.
3D video mapping Festival svjetla Zagreb 2017.
Beamvertising
Beamvertising – turning the city into your stage
Forget static banners and LED panels. Beamvertising brings advertising into the future with video and 3D animations projected from moving vehicles onto city facades.
Imagine the city at night: a vehicle slowly moves through the center, and the urban landscape becomes the canvas for your story. Dynamic animation, sound, and motion combine to create one of the most impactful forms of promotion.
No matter the space or conditions, every piece of content is carefully adapted and designed, even in less-than-ideal settings.
Beamvertising doesn’t just attract attention – it keeps it.
Ideal for: guerrilla campaigns, festival promotions, teaser launches, and nighttime brand activations